Marketing Mix History

In 1960 (the year I was born) Jerome McCarthy broke down Neil Borden’s famous phrase into what later became known as the four P’s of marketing:
1. Product
2. Price
3. Place
4. Promotion

At that time it might have taken semesters of study to fully grasp the fundamentals of several different business operations responsible for the ultimate outcome of producing and selling.

History also shows how specialized each business operation has become and how a single operation now contains scores of specialized career fields. » Read more: How To Apply The ‘Marketing Mix’ In The Online Business World